Which of the following are ways to judge the accuracy of secondary data?
A) Consider the source of the data
B) Look at the sponsor of the research that yielded the secondary data
C) Look for evidence that the research was done properly
D) All of the above are correct
E) Only B and C are correct.
Correct Answer:
Verified
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Q14: A big disadvantage of the Systems approach
Q15: A key distinction of a Marketing Information
Q17: Secondary data can exist:
A) Inside the organization
Q18: The challenge of having a Marketing Information
Q19: Marketing Information Systems (MIS) produce_reports based on
Q20: Sales and cost data are promising internal
Q21: While reviewing the customer database, the manager
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