The Nielsen television ratings are computed from data gathered by means of
A) People meters.
B) Telephone surveys of representative viewer sample.
C) Smartphone apps.
D) Gaming consoles that are attached to television sets.
E) None of the above.

Question

Quizplus · Accepted Answer

Nielsen television ratings are primarily computed using people meters, which are devices attached to televisions to record what is being watched and by whom.

The Nielsen Television Ratings Are Computed from Data Gathered by Means