In the purchase of a product, time, effort, risk, and opportunity costs are all examples of:
A) nonmonetary costs.
B) soft costs.
C) tangible costs.
D) experiential costs.
E) monetary costs.

Question

Quizplus · Accepted Answer

Nonmonetary costs include factors such as time, effort, risk, and opportunity costs that are not directly measured in monetary terms but still represent real costs to the buyer.

In the Purchase of a Product, Time, Effort, Risk, and Opportunity