Why is relationship development in business markets riskier and more involving than relationship development in consumer markets?
A) There is less of an opportunity to develop profitable business relationships than individual consumer relationships.
B) Business customers do not move through the same sequence of stages in relationship development as consumers do.
C) Customers are less likely to switch brands, and businesses are likely to be price-sensitive.
D) Business buyers typically have fewer options to choose from, and financial risks are higher.
E) Business buyers have too many options, whereas consumers only have a few.

Question

Why is relationship development in business markets riskier and more involving than relationship development in consumer markets? ​
A) ​There is less of an opportunity to develop profitable business relationships than individual consumer relationships.
B) ​Business customers do not move through the same sequence of stages in relationship development as consumers do.
C) ​Customers are less likely to switch brands, and businesses are likely to be price-sensitive.
D) ​Business buyers typically have fewer options to choose from, and financial risks are higher.
E) ​Business buyers have too many options, whereas consumers only have a few.

Quizplus · Accepted Answer

Business buyers often face higher financial risks and have fewer options to choose from, making the process of relationship development in business markets riskier and more involving compared to consumer markets.

Why Is Relationship Development in Business Markets Riskier and More