What must a firm have to use selective targeting successfully?
A) The ability to develop multiple marketing programs to serve all customers simulataneously
B) Expertise of a product category to leverage across many different market segments
C) Capabilities that are intrinsically tied to the needs of a specific target market
D) Multiple capabilities in many different product categories
E) Intimate knowledge and expertise in one market that allows it to offer customized marketing programs

Question

What must a firm have to use selective targeting successfully? ​
A) ​The ability to develop multiple marketing programs to serve all customers simulataneously
B) ​Expertise of a product category to leverage across many different market segments
C) ​Capabilities that are intrinsically tied to the needs of a specific target market
D) ​Multiple capabilities in many different product categories
E) ​Intimate knowledge and expertise in one market that allows it to offer customized marketing programs

Quizplus · Accepted Answer

The Answer of What must a firm have to use selective targeting successfully? ​
A) ​The ability to develop multiple marketing programs to serve all customers simulataneously
B) ​Expertise of a product category to leverage across many different market segments
C) ​Capabilities that are intrinsically tied to the needs of a specific target market
D) ​Multiple capabilities in many different product categories
E) ​Intimate knowledge and expertise in one market that allows it to offer customized marketing programs

What Must a Firm Have to Use Selective Targeting Successfully