In terms of the AIDA model, mass communication elements such as advertising and public relations tend to be very effective at:
A) stimulating awareness of and interest in a product.
B) explaining highly complex and technical products.
C) stimulating immediate purchase of a product.
D) marketing high priced products.
E) closing the sale.

Question

Quizplus · Accepted Answer

The AIDA model stands for Awareness, Interest, Desire, and Action. Advertising and public relations are particularly effective at the Awareness and Interest stages, where the goal is to capture the attention of the target audience and generate interest in the product or service.

In Terms of the AIDA Model, Mass Communication Elements Such