The phrase "Unused service capacity is lost forever" refers to which major challenge associated with the marketing of services?
A) client-based relationships
B) limited standardization
C) simultaneous production and consumption
D) perishability
E) heterogeneity

Question

Quizplus · Accepted Answer

The phrase "Unused service capacity is lost forever" directly refers to the challenge of perishability in services marketing. Unlike physical goods, services cannot be stored for future use; if a service is not used at the time it is available (e.g., an empty hotel room for a night), the opportunity to sell that service is lost forever.

The Phrase "Unused Service Capacity Is Lost Forever" Refers to Which