Despite conventional thinking, __________ accounts for the bulk of promotional spending in many firms. This is especially true for firms selling consumer products in grocery stores and mass-merchandise retailers.
A) personal selling
B) advertising
C) public relations
D) sales promotion
E) publicity

Question

Quizplus · Accepted Answer

Sales promotion accounts for the majority of promotional spending for many firms, particularly those selling consumer products in grocery stores and mass-merchandise retailers, due to its direct impact on sales volume.

Despite Conventional Thinking, __________ Accounts for the Bulk of Promotional