In the context of IMC strategy, what is the difference between public relations and publicity?
A) Public relations deals with positive information; publicity deals with controlling negative information.
B) Publicity deals with many stakeholders; public relations deals only with customers.
C) Publicity is normally done via an in-house staff; public relations is typically outsourced to a specialist.
D) Publicity is more narrowly defined and focused on gaining media attention.
E) There is no difference between public relations and publicity.

Question

Quizplus · Accepted Answer

Publicity is specifically aimed at attracting media attention to promote a product, service, or company, often through media coverage without direct payment. Public relations, on the other hand, encompasses a broader range of strategies aimed at managing the overall image and relationships of a company with all its stakeholders, not just gaining media attention.

In the Context of IMC Strategy, What Is the Difference