Marketing implementation is critical to the success of any firm. Simply put, implementation refers to:
A) how the marketing plan will be put into action.
B) how the marketing plan will be approved by top management.
C) the process by which employees learn about the marketing strategy.
D) the process by which the marketing strategy will be developed.
E) deciding who will actually write the marketing plan.

Question

Quizplus · Accepted Answer

Implementation in marketing refers to the actual execution or putting into action of the marketing plan, which involves the steps and procedures needed to achieve the marketing objectives outlined in the plan.

Marketing Implementation Is Critical to the Success of Any Firm