One of the links between strategic planning and marketing implementation is interdependency, which refers to the fact that:
A) strategic planning cannot occur without marketing implementation, and vice versa.
B) the strategic planning process depends entirely on marketing implementation.
C) the marketing plan affects how it will be implemented, and implementation affects the marketing plan.
D) both strategy and implementation must constantly evolve.
E) both strategy and implementation must adapt to environmental changes.

Question

Quizplus · Accepted Answer

The marketing plan and its implementation are interdependent because the way a marketing plan is crafted influences its implementation, and the outcomes or realities of implementation can, in turn, affect adjustments or changes in the marketing plan.

One of the Links Between Strategic Planning and Marketing Implementation