Which of the following promotion mix variables is best for promoting expensive products with specialized uses,such as houses?
A)Publicity
B)Advertising
C)Personal selling
D)Sales promotion
E)Packaging

Question

Quizplus · Accepted Answer

Personal selling is most effective for promoting expensive products with specialized uses, such as houses, because it allows for direct interaction between the seller and the potential buyer. This interaction can include detailed explanations, customization to the buyer's needs, and addressing specific concerns, which are crucial for high-value and complex products.

Which of the Following Promotion Mix Variables Is Best for Promoting