If a company's goal is to develop an image of having high-quality luxury products,it should employ a(n):
A)penetration pricing strategy.
B)price discounting strategy.
C)even/odd pricing strategy.
D)prestige pricing strategy.
E)inclusive pricing strategy.

Question

Quizplus · Accepted Answer

Prestige pricing strategy is used to set higher prices to foster the perception that the products are of high quality and luxury. This approach aligns with the goal of developing an image of high-quality luxury products, as it suggests exclusivity and superior value.

If a Company's Goal Is to Develop an Image of Having