If a company sells one of its products for $9.99 rather than $10,it is using:
A)price skimming.
B)penetration pricing.
C)odd pricing.
D)rational pricing.
E)discount pricing.

Question

Quizplus · Accepted Answer

Odd pricing is a strategy where prices are set slightly below a round number, in this case, $9.99 instead of $10, to make the price seem lower than it actually is, encouraging more purchases.

If a Company Sells One of Its Products for $9