Which of the following elements is the most flexible variable in the marketing mix?
A)Product
B)Production
C)Distribution
D)Promotion
E)Price

Question

Quizplus · Accepted Answer

Price is the most flexible element of the marketing mix because it can be changed quickly and easily in response to market conditions, competition, and consumer demand, unlike product features, distribution channels, or promotional strategies which typically require more time and resources to adjust.

Which of the Following Elements Is the Most Flexible Variable