Which of the following statements is true of viral marketing?
A)It significantly increases the advertising costs of a company.
B)It does not use video and photo sharing sites.
C)It occurs when a message gets sent from person to person to person.
D)It involves the e-mailing of bulky video files that take a long time to load.
E)It essentially uses newspaper and magazine ads.

Question

Quizplus · Accepted Answer

Viral marketing is characterized by its ability to spread rapidly from person to person, much like a virus, often through social media, email, and other digital platforms. It does not inherently increase advertising costs significantly, rely on traditional media like newspapers, or involve the emailing of bulky files.

Which of the Following Statements Is True of Viral Marketing