Factorial designs have been used to study the sleeper effect,where positive memories for a message (that was originally presented along with a discounting cue)improve with time.

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Factorial designs allow researchers to study the effects of multiple independent variables simultaneously, making them suitable for investigating complex phenomena like the sleeper effect, where the interaction between the initial perception of a message and the passage of time can be examined.

Factorial Designs Have Been Used to Study the Sleeper Effect,where