Generating newsworthy events for the media to report on for free in order to bolster public opinion in favor or against a public policy is known as
A)mobilization of bias.
B)earned media.
C)astroturf campaigns.
D)grassroots mobilization.

Question

Quizplus · Accepted Answer

Earned media refers to publicity gained through promotional efforts other than paid media advertising, which includes generating newsworthy events that the media will report on for free. This can be used to influence public opinion regarding public policies.

Generating Newsworthy Events for the Media to Report on for Free