The process of fixing,adapting,and communicating the nature of a product to appeal to the selected target market is called product placement.

Name: The process of fixing,adapting,and communicating the nature of a product to appeal to the selected target market is called product placement.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The process described is called product positioning, not product placement. Product placement refers to the practice of placing products in media content for promotional purposes.

The Process of Fixing,adapting,and Communicating the Nature of a Product