The combination of tools used to promote a product is called which of the following?
A)Promotional mix
B)Marketing mix
C)Advertising mix
D)Publicity mix
E)Messaging mix

Question

Quizplus · Accepted Answer

The combination of tools used to promote a product is referred to as the "Promotional mix," which includes advertising, sales promotion, public relations, personal selling, and direct marketing.

The Combination of Tools Used to Promote a Product Is