Which aspect of the marketing mix is concerned with the most effective techniques for communicating information about a product?
A)Advertising
B)Promotion
C)Public relations
D)Publicity
E)Messaging

Question

Quizplus · Accepted Answer

Promotion is the aspect of the marketing mix that focuses on the most effective techniques for communicating information about a product, including advertising, public relations, and publicity.

Which Aspect of the Marketing Mix Is Concerned with the Most