Hatch and Schultz (2001)argue that expressive organizations align three major organizational features: vision (strategy),culture (employees),and image (brand)by analysing the three possible gaps between them.One gap is the image-vision gap which refers to ______.
A)There is conflict between the organizations vision and how the organization is being perceived in its own environment.
B)Management develop a vision not shared by employees,and which alienates or separates employees from the strategy of the organization.
C)Employees behave in ways that are inconsistent with the organizations espoused image.
D)The community has difficulty in telling the difference between the organization's vision with that of its image.

Question

Quizplus · Accepted Answer

DThe image-vision gap refers to discrepancies between an organization's vision (its strategic goals and aspirations) and its image (how external stakeholders perceive the organization). Choice A highlights a conflict between the organization's vision and its external perception, while choice D points out the difficulty external parties have in distinguishing between the organization's vision and its image, both of which are aspects of the image-vision gap.

Hatch and Schultz (2001)argue That Expressive Organizations Align Three Major