The uses and gratifications approach is interested in what people do with media rather than in what media do to people.

Name: The uses and gratifications approach is interested in what people do with media rather than in what media do to people.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The statement is true. The uses and gratifications approach focuses on understanding the motivations and goals behind why individuals choose to consume certain media, rather than studying the direct effects that media may have on individuals.

The Uses and Gratifications Approach Is Interested in What People