The idea that media's influence resides in the "relationship between the larger social system,the media's role in that system,and audience relationships to the media" forms the basis of _____________ theory.
A) uses and gratifications
B) dependency
C) attitude change
D) agenda setting

Question

Quizplus · Accepted Answer

The concept of dependency theory suggests that media's influence on audience behavior and attitudes is determined by the relationship between the larger social system (such as political, economic, or cultural factors), the role of media within that system, and the audience's dependence on media for information and entertainment. Uses and gratifications theory focuses on the individual's motives for using media, attitude change theory examines how media messages can alter attitudes and beliefs, and agenda-setting theory explores how media can influence what topics are deemed important by the public.

The Idea That Media's Influence Resides in the "Relationship Between