The emergence of cultural theory in mass communication signaled a return to
A) the primacy of social science observation in communication research.
B) the belief in powerful media effects.
C) the belief in limited media effects.
D) mass communication theory's roots in psychology and sociology.
Correct Answer:
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Q6: _ is when advertisers encourage their audience
Q7: Mass communication _ are explanations and predictions
Q8: _ theory argues that media do not
Q9: _ theory argues that cultures give symbols
Q10: During the _ era of mass communication
Q12: The era of the limited effects perspective
Q13: Media effects that occur at the cultural
Q14: Media effects on individuals are said to
Q15: The view of mass media as central
Q16: In mass communication theory,the_ argues that active
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