Strategic groups consist of
A) a group of top executives who make strategies for a company.
B) a group of firms within an industry that follow similar strategies.
C) a group of executives drawn from different companies within an industry that makes decisions on industry standards.
D) a group of firms within an industry that decide to collude rather than compete with each other so that they can increase their profits.

Question

Quizplus · Accepted Answer

Strategic groups refer to clusters of firms within an industry that pursue similar business models or strategies, such as targeting the same customer segments, utilizing similar distribution channels, or adopting comparable pricing strategies.

Strategic Groups Consist of