A publishing company that purchases a chain of bookstores to sell its books is an example of unrelated diversification.

Name: A publishing company that purchases a chain of bookstores to sell its books is an example of unrelated diversification.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is an example of vertical integration, specifically forward integration, where a company expands its operations into an area that is closer to the end consumer (in this case, retailing) to sell its own products.

A Publishing Company That Purchases a Chain of Bookstores to Sell