When using the BCG matrix,a business that currently holds a large market share in a rapidly growing market and that has minimal or negative cash flow would be known as a
A) cow.
B) dog.
C) problem child.
D) star.

Question

Quizplus · Accepted Answer

A business that currently holds a large market share in a rapidly growing market is classified as a "star" in the BCG matrix. Stars have high market growth and high market share, and typically require significant investments to maintain and increase their market share. However, they have the potential to become cash cows in the future. If the business has minimal or negative cash flow, it suggests that the business is investing heavily in the star product or service, and may not yet be generating significant revenue from it.

When Using the BCG Matrix,a Business That Currently Holds a Large