According to Brendan's Facebook ads manager stats, in the first three days of advertising, his ad has had nearly 1,000 impressions and 253 people who clicked through to his site. Brendan's click-through rate on this ad should be close to:
A) 0.25.
B) 2.53.
C) 253.
D) 4.

Question

Quizplus · Accepted Answer

The click-through rate (CTR) is calculated by dividing the number of clicks by the number of impressions and then multiplying by 100 to get a percentage. So, for Brendan's ad, the calculation would be (253 clicks / 1000 impressions) * 100 = 25.3%. This is closest to option A, 0.25, when considering the standard way of expressing CTR as a decimal.

According to Brendan's Facebook Ads Manager Stats, in the First