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Meredith Spent About an Hour Picking Out Three Items on a New

Question 102

Multiple Choice

Meredith spent about an hour picking out three items on a new cosmetics retail website. Only after she had created a new account, entered her shipping address, and input her credit card information was she informed of a $28-shipping charge, which she felt was excessive. Frustrated, she left the site. This is an example of a poor _____.


A) user experience
B) product offering
C) checkout process
D) conversion strategy

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