Amazon boasts a very high _____ when using banner ads placed on CNN.com based upon the percentage of people who are exposed to the advertisement and follow the link to view the advertisement.
A) click-through rate
B) engagement
C) conversion rate
D) hosting rate

Question

Amazon boasts a very high _____ when using banner ads placed on CNN.com based upon the percentage of people who are exposed to the advertisement and follow the link to view the advertisement. ​
A) click-through rate
B) engagement
C) conversion rate
D) hosting rate

Quizplus · Accepted Answer

The correct term is "click-through rate," which measures the percentage of people who see an advertisement (like a banner ad on CNN.com) and then click on it to view more information or visit the advertiser's website.

Amazon Boasts a Very High _____ When Using Banner Ads