Anitza realized she was going to need a new computer for college. She recognized her old computer was slow and not able to run the software required for her marketing research class. She took her time with this decision, as it was quite expensive and she realized there were important differences among the computers she was considering. After considerable research, Anitza bought a new Dell XPS 17. For Anitza, the purchase of her computer can be considered:
A) extended problem solving.
B) routinized response behavior.
C) limited problem solving.
D) critical decision making.

Question

Quizplus · Accepted Answer

Anitza engaged in extended problem solving, which is characterized by a high level of involvement in the purchase decision, significant perceived differences among choices, and considerable time and effort spent on research before making a decision. This is evident from her realization of the need for a new computer, recognizing the importance of differences among options, and conducting considerable research before purchasing the Dell XPS 17.

Anitza Realized She Was Going to Need a New Computer