Some purchases do not really take thought or consideration. For example, Bridget remarked "We rotate who buys the milk in our apartment. I usually just buy the same thing - the least expensive 2% milk at the grocery store I happen to be at. I don't have strong preferences about which brand to buy. It is a relatively low cost item that is bought frequently and that requires very little consideration." This is an example of:
A) routinized response behavior.
B) an impulse purchase.
C) extended problem solving.
D) critical decision making.

Question

Quizplus · Accepted Answer

Bridget's purchase behavior is routinized, meaning she makes the decision out of habit without much thought or consideration, which is characteristic of routinized response behavior. This is evident from her lack of strong brand preference and her decision to buy the least expensive option available without much deliberation.

Some Purchases Do Not Really Take Thought or Consideration