Frequent flyer programs are often used by airlines to encourage consumers to make repeat purchases since members can earn free trips based on their accumulated points are an example of _____.
A) segmentation by benefits sought
B) brand loyalty segmentation
C) psychographic segmentation
D) socioeconomic segmentation

Question

Quizplus · Accepted Answer

Frequent flyer programs are designed to reward customers for their loyalty to a particular airline, encouraging them to continue booking with the airline to earn points for free trips. This is a direct example of brand loyalty segmentation, where a company segments its market based on the loyalty of customers to the brand.

Frequent Flyer Programs Are Often Used by Airlines to Encourage