Segmentation by benefits sought is a product-related segmentation approach that:
A) determines the marketer's effectiveness in satisfying the consumer.
B) measures brand loyalty and consumer perception.
C) reevaluates customer reactions post-consumption.
D) focuses on the attributes that people seek in a product.

Question

Quizplus · Accepted Answer

Segmentation by benefits sought focuses on identifying and categorizing consumers based on the specific benefits or attributes they look for in a product, rather than on the marketer's effectiveness, brand loyalty, or post-consumption reactions.

Segmentation by Benefits Sought Is a Product-Related Segmentation Approach That