Which of the following is a limitation of secondary data not found in primary data?
A) It is more expensive to collect and analyze than primary data.
B) It is not readily accessible to marketers.
C) It may not be completely relevant to the specific needs of the marketer.
D) It is usually in the form of raw data and hence not reliable.

Question

Quizplus · Accepted Answer

Secondary data may not be specifically tailored to meet the unique needs of the marketer's research question, making it potentially less relevant than primary data, which is collected directly for the specific research purpose.

Which of the Following Is a Limitation of Secondary Data