After defining the problem, the next step in the marketing research process is to conduct the exploratory research.

Name: After defining the problem, the next step in the marketing research process is to conduct the exploratory research.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Exploratory research is often conducted after defining the problem to gather more information and better understand the issue before moving on to more structured research methods.

After Defining the Problem, the Next Step in the Marketing