Using the consumer products classification system, which of the following is most likely to be true of the consumer factors for convenience products?
A) Consumers tend to purchase convenience products frequently.
B) Consumers tend to plan extensively before purchase.
C) Consumers tend to regard convenience of location as unimportant.
D) Consumers tend to compare price and quality between competing products.

Question

Quizplus · Accepted Answer

Convenience products are items that consumers purchase frequently and with minimal effort. These products are typically low-cost, everyday items that consumers are unwilling to spend much time or effort to purchase, such as household items or basic groceries. Planning extensively, comparing prices and quality extensively, or regarding the convenience of location as unimportant are behaviors more associated with shopping or specialty products, not convenience products.

Using the Consumer Products Classification System, Which of the Following