ALDI was first started in Germany in 1946 by brothers Theo and Karl Albrecht. However, it would take 30 years before they took their concept to the United States, opening the first U.S. store in Iowa in 1976. Based on the same concept as the stores in Europe, ALDI now has 1,600 stores in 35 states. ALDI bringing their concept to the United States is an example of:
A) market development.
B) market penetration.
C) diversification.
D) product development.

Question

Quizplus · Accepted Answer

Market development involves expanding into new markets or territories while maintaining the core product or service offerings. ALDI's move to open stores in the United States represents an expansion into a new geographical market with their existing retail concept, which is a classic example of market development.

ALDI Was First Started in Germany in 1946 by Brothers