More than 90 percent of cereal is consumed at breakfast, but ads for Kellogg's Cracklin' Oat Bran say that it tastes like oatmeal cookies and makes "a great snack anytime." Kellogg's is implementing a strategy of _____ with this product.
A) market penetration
B) market development
C) product development
D) product diversification

Question

Quizplus · Accepted Answer

Kellogg's is trying to increase the usage of an existing product (Cracklin' Oat Bran) by promoting it as a snack, not just a breakfast cereal, which is a market penetration strategy.

More Than 90 Percent of Cereal Is Consumed at Breakfast