Executives at Pfizer are trying to forecast sales of the company's popular cholesterol-lowering drug, Lipitor. Trend analysis has given them a fairly good sense of projected sales, but they'd like to get some additional feedback from the marketplace. A good technique to use for this purpose would be ____.
A) a jury of executive opinion
B) sales force composite
C) the Delphi technique
D) a survey of buyer intentions

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The Answer of Executives at Pfizer are trying to forecast sales of the company's popular cholesterol-lowering drug, Lipitor. Trend analysis has given them a fairly good sense of projected sales, but they'd like to get some additional feedback from the marketplace. A good technique to use for this purpose would be ____.
A) a jury of executive opinion
B) sales force composite
C) the Delphi technique
D) a survey of buyer intentions

Executives at Pfizer Are Trying to Forecast Sales of the Company's