_____ refers to the movement of products through more than one channel to reach the firm's target market.
A) Direct channeling
B) Dual distribution
C) Selective channeling
D) Exclusive distribution

Question

Quizplus · Accepted Answer

Dual distribution refers to a strategy where a company uses more than one distribution channel to reach its target market. This can include a mix of direct selling, selling through retailers, online sales, and more, to ensure wider market coverage.

_____ Refers to the Movement of Products Through More Than