Activities specifically related to the physical movement and management of raw materials or products are called logistics.
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Q2: A marketing intermediary is an organization that
Q3: Selective distribution helps marketers reduce total marketing
Q4: The simplest and shortest marketing channel is
Q5: High sales volume spreads selling costs over
Q6: Service firms market primarily through long distribution
Q8: NikSnak, a popular potato wafers brand, is
Q9: Relatively standardized items that are also nonperishable
Q10: Product recalls and repairs are handled through
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Q12: Lands' End products are sold through catalogs,
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