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Canada Drinks International Is a Soft Drink Manufacturer in the Carbonated

Question 13

Multiple Choice

Canada Drinks International is a soft drink manufacturer in the carbonated soda industry.The firm is commissioning a study to explore how the company's expansion into the new product segment of tropical fruit flavoured soda would affect its profitability.Such a study is addressed in which of these areas?


A) Industrial and organizational psychology
B) Human resource management
C) Strategic management
D) Social psychology
E) Organizational behaviour

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