Organizational communication is perishable in that
A) most organizations have only one opportunity to succeed.
B) what worked last year may no longer be relevant this year due to customers' tastes and technology.
C) ideas often "die" with the individual who initiated them.
D) communication that is suited for one organization may not be suitable for another organization.

Question

Quizplus · Accepted Answer

Organizational communication must adapt to changing circumstances such as shifts in customer preferences and technological advancements, making past strategies potentially obsolete.

Organizational Communication Is Perishable in That