By which of the following processes do companies communicate to customers how their product or service is unique in the industry?
A) Diversification
B) Differentiation
C) Competition
D) Alignment

Question

Quizplus · Accepted Answer

Differentiation is the process through which companies communicate to customers how their product or service is unique in the industry. This involves highlighting the unique features, benefits, and value propositions that set their offerings apart from competitors.

By Which of the Following Processes Do Companies Communicate to Customers