________ is defined as the ratio between the customer's perceived benefits and the resources used to obtain those benefits.
A) Customer satisfaction
B) Customer value
C) Customer relationship management
D) Consumer decision making
E) Consumer marketing

Question

Quizplus · Accepted Answer

Customer value is defined as the ratio between the customer's perceived benefits (what they believe they are getting) and the resources (such as time, money, and effort) they used to obtain those benefits. This concept is crucial in understanding why customers choose one product or service over another, as they are looking for the best value for their resources.

________ Is Defined as the Ratio Between the Customer's Perceived