Tracy licensed a new software product that enables her to figure out when the same person is accessing her company's website via a mobile phone, tablet, and/or computer so she can keep track of their behavior and target them accordingly. This is an example of ________.
A) cross-screen marketing
B) cyberstalking
C) time shifting
D) mobile advertising
E) commercial blanketing

Question

Quizplus · Accepted Answer

This is an example of cross-screen marketing, which involves identifying and targeting the same user across different devices (mobile phone, tablet, computer) to provide a cohesive marketing strategy.

Tracy Licensed a New Software Product That Enables Her to Figure