Online companies create a ________: consumers gain information that turns them into sophisticated customers, opportunities to customize products easily, and entertainment content; marketers gain information about consumers that allows them to be more efficient and precise when marketing their products.
A) value vacuum
B) one-sided transaction
C) click-to-buy culture
D) divestment opportunity
E) value exchange

Question

Quizplus · Accepted Answer

The correct answer is E) value exchange because the description outlines a mutual benefit scenario where both consumers and marketers gain valuable information and opportunities from their online interactions, constituting an exchange of value between the two parties.

Online Companies Create a ________: Consumers Gain Information That Turns