Most marketers prefer to target consumer segments that are ________.
A) small
B) profitable
C) unpredictable
D) inaccessible
E) expensive to pursue

Question

Quizplus · Accepted Answer

Marketers prefer to target consumer segments that are profitable because it ensures that their marketing efforts lead to a positive return on investment. Profitable segments are more likely to generate sales and revenue, making them a preferred choice for marketing activities.

Most Marketers Prefer to Target Consumer Segments That Are ________